Senior / Lead Product Designer · Project-based and ongoing product partnership

A senior product and design partner for complex B2B products.

I help product teams clarify uncertain problems, design critical flows and create solutions ready for development.

Across fintech, mobility and operational platforms, I connect user needs with business rules and how teams work. We can work together to evaluate an existing product, design a new flow or provide ongoing design support for your team.

01 / 06

Selected work

Selected work across fintech, mobility, B2B and retail products.

01 / 04

Linktera — Long-term product partnership

A long-term design partnership with teams building fintech and operational platforms.

B2B · Fintech · UX/UI

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RateLink brand, web and product interface work
02 / 04

Runibex / WAT Mobility — Operational mobility ecosystem

A product partnership connecting the charging experience with station and field operations.

Mobility · UX · Operations

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WAT Mobility logo
03 / 04

RubikPara — Trust and states in a financial experience

Designing registration, verification and money transfer flows alongside operational states.

Fintech · Onboarding · Operational UX

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RubikPara registration form design with empty personal data fields
04 / 04

Retail Experience Systems

Retail systems connecting physical and digital touchpoints in a shared customer experience.

Retail · Experience Strategy · Product Systems

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Mall of Emirates retail experience work
Explore all work
02 / 06

Three ways to work together.

Depending on your product’s needs, we can work together through a review, design sprint or ongoing partnership.

01

Product / UX review

When?
When a product is live but user friction and improvement priorities are unclear.
Scope and output
We review critical user flows, interfaces and business rules. The output is a prioritised set of findings, improvement recommendations and an action framework to discuss together.

Tell me about your product and the difficult flow

Get in touch
02

Product design sprint

When?
When a new feature or existing experience needs a concrete design solution.
Scope and output
We clarify the problem and target users, then design flows, a prototype and the agreed screens. Decision notes and design handoff materials support the development team.

Share the experience you want to design

Get in touch
03

Ongoing product partnership

When?
When multiple products or ongoing development need senior product and design support.
Scope and output
I join the team’s product rhythm to work on priorities, design decisions, critical flows and the design system. We agree the weekly working pattern, capacity and deliverables around your needs.

Let’s discuss your team’s needs

Get in touch

Scope, working arrangement, timeline and fee are agreed after discussing the product’s needs.

03 / 06

My products and ventures

Alongside consulting, I develop my own products. The work here belongs to my own ventures.

Operoner

My own venture: products and services for digital business operations and controlled AI automation.

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Firmam.ai

In development

A concrete example of my own product work: software connecting people, finance, documents and daily operations in one business context.

firmam.ai

OttoLock & OttoLed

My past ventures. Experience developing my own products sits alongside my consulting work.

04 / 06

Writing on product development

Read my existing essays on Kudreto. These articles are available in Turkish.

All writing
05 / 06

A designer who thinks with your team.

I work on technology products as a designer, product leader, consultant and entrepreneur. In fintech, mobility and B2B platforms, I connect user experience with business rules and operational needs.

I can join your team as a Senior / Lead Product Designer or through project-based and ongoing product partnership. We clarify the scope and suitable working arrangement in our first conversation.

About me
Contact

Let’s talk about where your product gets difficult.

Tell me about your product, team and the problem you want to solve. A link or a short brief is enough to start.

In our first conversation, we’ll clarify your needs and a suitable way to work together.

Get in touch